Vera Kung

Principal systems designer

I design products from the data tier outward. Specialising in architecting the structural logic and operational workflows of complex software, I partner with technical teams to turn messy, high-variable data domains into clear, scalable capabilities, focusing on environments where getting the system right matters more than making it pretty.

Digital systems and logic pipelines

Designing a data-outward case management engine for Bendigo Bank

Deconstructing and integrating complex legacy ecosystems for Up Home

Designing an algorithmic routing engine for scale for Up Support

Designing a relational schema for ceramic glaze development

Physical-world systems and first-principles making

First-principles plant-based ice cream

Panettone
optimisation

The hybrid plaster pottery bat

How I think

System topology over surface detail

I don’t design screens in isolation. My first instinct is to map the underlying architecture – how data, people, and operations interlock – to ensure the entire system is structurally sound before thinking about the interface.

Reasoning from first principles

I thrive in highly ambiguous environments. By deconstructing complex domains down to their raw variables, I rapidly adapt to any landscape, whether that means modeling financial calculations, balancing glaze chemistry, or architecting software.

An end-to-end maker mindset

I have a high tolerance for technical complexity because I (sometimes) actually build the things I design. I partner seamlessly with engineering because we share the same mental models. I don’t know all the syntax, but I can define the core system logic and data flow that structures the code, bridging the gap between backend and frontend.

Got a messy, abstract domain that needs untangling?