Vera Kung

Principal systems designer

I design products from the data tier outward. Specialising in architecting the structural logic and operational workflows of complex software, I partner with technical teams to turn messy, high-variable data domains into clear, scalable capabilities, focusing on environments where getting the system right matters more than making it pretty.

Digital systems and logic pipelines

Bendigo Bank case management

Designing a data-outward case management engine for Bendigo Bank

Open case study
Up Home loan systems

Deconstructing and integrating complex legacy ecosystems for Up Home

Open case study
Up Support routing engine

Designing an algorithmic routing engine for scale for Up Support

Open case study

Physical-world systems and first-principles making

How I think

System topology over surface detail

I don’t design screens in isolation. My first instinct is to map the underlying architecture – how data, people, and operations interlock – to ensure the entire system is structurally sound before thinking about the interface.

Reasoning from first principles

I thrive in highly ambiguous environments. By deconstructing complex domains down to their raw variables, I rapidly adapt to any landscape, whether that means modeling financial calculations, balancing glaze chemistry, or architecting software.

An end-to-end maker mindset

I have a high tolerance for technical complexity because I (sometimes) actually build the things I design. I partner seamlessly with engineering because we share the same mental models. I don’t know all the syntax, but I can define the core system logic and data flow that structures the code, bridging the gap between backend and frontend.

Got a messy, abstract domain that needs untangling?

Get in touch